Every science has a first text. For Creatology, it is this one.
Towards a Positive Understanding of Creativity is Pamphlet I — the founding work of Creatology, the science of creativity and innovation. First published in 1972, it set out the positive, studiable view of creativity that the field has built on ever since. We keep the PDF free so the founding ideas stay open to everyone; a printed paperback is available for those who want it on the shelf.
Where it begins. This pamphlet is the origin point behind The CITTI Basic Course and the supplemental readings — the source the later works grew from.
Who it's for
Anyone who wants to read the field at its source — students, scholars, and the simply curious. Free to read as a PDF; modestly priced in print.
