Behind the CITTI Basic Course is a science with a name: Creatology. This short introduction is the most direct way into it.
A companion to The CITTI Basic Course, this brief reading introduces Creatology — the science of creativity and innovation — its origins, its core ideas, and why creativity and innovation can be studied as a single, continuous phenomenon rather than left to chance. It is written to be read quickly and returned to often, and is available in paperback or as a PDF.
Reads alongside. This volume pairs with The CITTI Basic Course — it gives the bigger picture behind the methods, and can be read before, during, or after the course.
Who it's for
Anyone taking the Basic Course who wants the larger context behind the methods — and any reader curious about how creativity and innovation came to be studied as a science.
